marcel afters — very good bad ideas

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very good bad ideas.

Good taste. Bad intentions.

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The first drop / You decide

Vote the next drop.

Lube for your nightstand. Clothing for your afters. Tap the heart on anything you want in the first drop.

Product and campaign concepts. The collection is in development; orders are not open.

01 / Meet Marcel

Good taste.
A filthy sense of humour.

A wardrobe with a point of view. Objects with personality. A filthy sense of humour, worn well.

Queer at its core. Open to everyone. Marcel Afters moves from what you wear to what you keep close. Personal lubricant is the first object. The attitude goes everywhere.

meet the collection ↗
Adult woman in the Marcel Afters Last Name Optional shirt
The clothing

say less. wear more.

discover the tees ↗
Marcel Afters Top Service chrome bottle concept
The lube

good bedside manners.

explore the lube collections ↗

The first three

Good company.
Better benefits.

One for the nightstand. One for late plans. One that comes with you.

A proposed range. Formulas and packaging are in development.

Guest Benefits concept: a brushed silver Marcel Afters bottle with a burgundy cap, labelled water-based personal lubricant, 100 mL.
01 / Water-based / Proposed 100 mL

Guest Benefits

The everyday invitation.

The bottle that belongs beside the bed. A water-based gel, imagined as your everyday essential.

Proposed ingredient direction

Aloe + sodium hyaluronate.
A water-gel texture in development.

Explore the bottle
Late Checkout silicone-based concept, a black folded-metal tube with a silver cap, 100 mL
02 / Silicone-based / Proposed 100 mL

Late Checkout

For plans that run late.

The after-hours counterpart. A silicone formula imagined with a silky texture and an after-dark point of view.

Proposed ingredient direction

Dimethicone + dimethiconol.
A silicone texture in development.

Explore the bottle
Pocket Lover concept: a compact ivory Marcel Afters bottle with a burgundy cap, labelled water-based personal lubricant, 50 mL.
03 / Water-based travel / Proposed 50 mL

Pocket Lover

Small bottle. Big plans.

Guest Benefits, packed to go. The same proposed water formula in a smaller bottle for the overnight bag.

Proposed ingredient direction

The Guest Benefits water formula.
Aloe + sodium hyaluronate, in development.

Explore the bottle

Product concepts. Ingredient directions are proposed; final formulas and product claims will follow development and testing.

The Marcel wardrobe

A very good
bad impression.

Two phrases. Two attitudes.
Choose the one you’d wear out.

There’s more where that came from.

Explore the full wardrobe

Concept wardrobe. Vote to help shape the first drop.

The Marcel collections

Find your chemistry.

Different shapes. Different moods. One very good sense of taste. Explore each bottle family and choose your favourites.

The Afters company

everybody
has a type.

Distinct voices.
A shared attitude.

explore the campaign ↗
Adult man and woman in Marcel Afters My Type and Your Problem shirts

The collective taste

the people
have a type.

See what’s catching everyone’s eye.

One vote per browser per concept. Tap again to remove it. Shared counts update automatically.

The Marcel underwear

wear your
bad intentions.

The Marcel signature, worn close.
The punchline comes with the fit.

meet the underwear
Adult woman in Marcel Afters black bodywear with ivory branded bands

open full image ↗

Creative preview. Final details in development.