Ecommerce brands

Private label clothing, designed like a collection.

For brands that already sell: a private label line on proven Marcel blanks, a new category developed from scratch, or a store and imagery that finally match the product.

Request a proposalBrowse the blanks

Heavyweight Boxy T-Shirt — White Heavyweight Boxy T-Shirt — White Men's Heavyweight Full Zip Hoodie — Oat Gray Men's Heavyweight Full Zip Hoodie — Oat Gray Women's Heavyweight Fleece Joggers Women's Heavyweight Fleece Joggers Fleece Zip-Up Boxy Hoodie — Black & Brown Fleece Zip-Up Boxy Hoodie — Black & Brown The Night Porter Slipper The Night Porter Slipper
Heavyweight full-zip hoodie in Oat Gray, laid flat on pale limestone, front view

Two ways in

Start on a blank, or start from nothing.

Private label on a Marcel blank is the fastest route: a proven cut and fabric, with your label, hangtag, packaging and artwork on it, approved on a sample first.

Custom development is the other: we specify, source and sample a piece that does not exist in any catalogue.

  • Private label on Marcel blanksA live range of hoodies, tees, sweats, shorts and more, photographed blank.
  • Custom product developmentApparel, footwear and accessories developed and sourced to your specification.
  • Footwear and accessoriesPieces that are hard to find in a catalogue, developed with your name on them.
  • A store that sells itStore design, imagery and wholesale, built to match.

The catalogue

Start from a piece that is already beautifully made.

Live Marcel pieces, photographed blank. Open one in the design tool to place your logo and choose a colourway, or ask for a quote.

Photographed blank on limestone. Your brand goes on labels, hangtags, packaging and artwork, approved on a sample first. Availability and minimums are confirmed in your proposal.

The Night Porter Slipper in black, worn on model

How it works

What changes when the studio makes your line.

Brands that outgrow a print-on-demand shop usually hit the same three problems: inconsistent product, plain packaging and a store that does not look like the brand. We fix them together.

  • Consistent productOne specification, one fabric standard, one sample approval step.
  • Packaging that looks like the brandLabels, hangtags, boxes and inserts designed with the line.
  • Reorders without starting overA buyer portal and line sheets for stockists and repeat orders.

Programs

Three ways to work with the studio.

Every engagement is scoped to the brand. We do not publish prices: each one ends in a proposal.

Founders

Founder Launch

A new brand taken from idea to first sale: identity, a focused first collection, packaging, photography and a store.

  • Strategy, naming and identity
  • A first collection, developed and sourced
  • Packaging and labels
  • Photography and campaign imagery
  • Shopify store, designed and built
  • Launch support
Request a proposal

Existing ecommerce brands

Brand Partner

A new category, a private label line or a better store for a brand that already sells.

  • Product development and sourcing
  • Private label on proven Marcel blanks
  • Packaging refresh
  • Imagery for the new line
  • Store design and build
  • Wholesale and reorders
Request a proposal

Resorts, spas and restaurants

Hospitality Program

A signature retail assortment for a property, with your name, your place and your standard of finish.

  • Assortment design for the shop
  • Your name, town or crest on labels and goods
  • Packaging for the gift shop
  • Photography for the property
  • An online shop for guests
  • Reorders through a buyer portal
Request a proposal

Scope, minimums, timing and investment are set in your proposal, before anything is made.

Request a proposal

Tell us about your brand and the line.

Your store, what you sell today and what you want to add. We reply with how we would approach it.

  • Include your website so we can see where the line will sit.
  • Sending this does not create an order or a commitment.
I am

Sending this does not create an order or a commitment. Scope, minimums, timing and investment are set in your proposal.

Questions

Before you ask.

What is the difference between wholesale blanks and private label?

Wholesale supplies plain Marcel pieces you can label yourself. Private label and brand development is the studio working on your line: specification, sourcing, branding, packaging and imagery. See the wholesale page for blanks.

Can I put my own label and packaging on Marcel pieces?

Yes. Woven labels, hangtags and packaging printed with your name are approved on a sample first and priced separately.

Can you develop a product that is not in your catalogue?

Yes, for apparel, footwear and accessories. Availability and minimums are confirmed in your proposal.

How much does it cost?

We do not publish prices, because every project is scoped to the brand. Request a proposal and you receive scope, minimums, timing and investment in writing before anything is made.

Do you work with brands outside the United States?

Tell us where you sell and where you want pieces delivered. Shipping and terms are confirmed in your proposal.