Beauty, by enquiry

Private label skincare and beauty, developed like a collection.

We are opening a small number of founding-partner projects: identity, packaging and a store, built around products developed with partner laboratories.

Request a proposalPartner laboratories: apply

By enquiry. Formula options, minimums and timing are confirmed in your proposal.

The process

How a beauty project runs.

  1. 01

    Discover

    We listen first: who the brand is for, what it stands for, and what the first collection or program should and should not include.

  2. 02

    Develop

    Product development and sourcing for apparel, footwear, accessories and beauty. References, specifications and samples, approved before anything is made.

  3. 03

    Design

    Identity, naming, labels, hangtags and packaging, drawn as one system, then photographed in a single flash-editorial look.

  4. 04

    Produce

    Production is placed and followed. Artwork, colourways and branding are approved on a sample first.

  5. 05

    Launch

    A Shopify store designed and built for the brand, with imagery, copy and wholesale ready on day one.

  6. 06

    Grow

    Reorders, new drops and wholesale accounts, handled through the same studio and the same look.

What a project includes

A brand and a product, designed together.

Beauty brands are won on the shelf and the screen before anyone tries them. We design the identity, the packaging and the imagery with the product from the start.

  • Identity and namingA name, a mark and a voice for the line.
  • Product development and sourcingDeveloped with partner laboratories, project by project. We confirm the lab, the formula options and the minimums in your proposal.
  • Packaging designBottles, jars, cartons and labels drawn as one system.
  • PhotographyThe flash-editorial look, adapted for beauty.
  • A Shopify storeDesigned and built for the brand, with wholesale for spas and stockists.

How we work

What we will and will not promise.

We do not make medical or efficacy claims for products. Regulatory and safety requirements for cosmetics are handled with the manufacturing partner and confirmed in your proposal.

This program is new. We are taking founding-partner projects so that the first ones get the studio's full attention.

  • Founding-partner projectsA small number, taken by enquiry.
  • Partner laboratoriesFormula options, minimums and timing depend on the laboratory.
  • Compliance with the partnerClaims, testing and labelling are agreed with the manufacturing partner before production.

Request a proposal

Tell us about the line you want to make.

The product you imagine, who it is for and where you want to sell it. We reply with how we would approach it.

  • Skincare, body or fragrance: tell us the category.
  • Sending this does not create an order or a commitment.
I am

Sending this does not create an order or a commitment. Scope, minimums, timing and investment are set in your proposal.

Questions

Before you ask.

Do you make skincare?

We develop and source beauty products with partner laboratories as founding-partner projects. Formula options, minimums and timing depend on the laboratory and are confirmed in your proposal.

Is this available now?

It is open by enquiry. We are taking a small number of founding-partner projects.

Do you make claims about results?

No. We do not make medical or efficacy claims, and regulatory requirements are handled with the manufacturing partner.

Can you design the packaging and the store as well?

Yes. Identity, packaging, photography and the Shopify store are part of the studio.

How much does it cost?

We do not publish prices, because every project is scoped to the brand. Request a proposal and you receive scope, minimums, timing and investment in writing before anything is made.